PPC is an abbreviated form of Pay-Per-Click. It is a model of web advertising in which the advertiser has to pay a certain amount each time when his ad is clicked by the user/surfer.
It is a method of purchasing visits to your website, rather than trying to earn the visits organically. The most common PPC ad format shows on search result pages of the search engine such as Bing or Google.
Select correct bid tactics
As the bid strategy lays the foundation for the campaign, therefore, it should be selected wisely. We check your goals, know your interest and then decide whether you need a strategy based on conversion, impression, click and interaction.
Show ad at right time
We try to find out what exactly your competitors are doing well to rank better than you. Based on that, we start making and implementing the tactics to boost our site ranking.
Rotate the ads
When we create multiple ads then it is not possible to display all of them at once. That is why we create ad rotation. We use all the four options that we have for optimization such as for clicks, for conversions, for even rotation and indefinite rotation.
Target regions carefully
Google Adwords know that when it needs to show particular ads on a person’s GPS location or IP address. We check that if you have a traditional store then you wish to target the local area. And if you own a national level business then you want to reach to the entire nation.
Utilize effective device targeting
Almost all the people in this world are using mobile. We create ads that accommodate mobile and other devices that are widely used by us. Our team ensures that if we are directing the user to the landing page then it must be mobile-friendly.
Adjust the bids
We change the frequency of how the ads are shown that is based on the factors such as methods, time and location users utilize to do web searching. You can change the bid percentage. For example, if your audience is searching on a smartphone, you can increase the bid when users search on device.